Vicki's Fresh Food Movement
Vicki’s Fresh Food Movement: A farm-to-home grocery delivery service.
The challenge was to design an end-to-end system that brought all the moving parts of the business into one coherent workflow. I created an integrated structure where customers could seamlessly place orders online, while logistics and operations stayed fully in sync—tracking SKUs, quantities, and weekly orders side-by-side. This gave the small but mighty team a clear operational toolset to organize, manage, and deliver their week-over-week food-delivery program.
Scope & Tools:
– Designed and launched the marketing website on Squarespace
– Built the Shopify e-commerce storefront and checkout flow
– Integrated QuickBooks for financial tracking and reconciliation
– Developed a SKU system to standardize products and bundles
– Designed an export and reporting workflow to track farm orders and weekly fulfillment
Utilizing whole systems thinking to solve roadblocks and optimize automations.
By clarifying the current tools and how information moved through the business—across functions, external partners, and operational touchpoints—I created and implemented this systems map that became the blueprint for integrating the entire platform ecosystem.