Role: Founder & CEO

Role Accomplishments

I founded Sustaio in 2020, inspired by my Master’s thesis in Sustainable Design. What started as a research concept grew into a consumer climate platform that helped households cut energy costs, reduce their carbon footprint, and earn real cash rewards for sustainable actions.

Over the following years, I led Sustaio from idea to market—going through the Techstars Energy Accelerator, raising a $500K pre-seed from VCs and angels, and landing one of the largest energy providers in the U.S. as a customer. I designed and built the platform end-to-end using low-code tooling, developed an algorithm that translated grid, gas, and water data into household carbon-intensity insights, managed complex energy integrations, secured 25 retail partners, and grew the product to 1,000+ users.

My focus throughout was creating a design-driven, accessible approach to climate tech—positioning Sustaio as an early leader in the consumer sustainability space.

Scope

Brand Identity, Web + Mobile App Design, No-code App Development, Carbon Accounting, Utility data integrations, Retail Brand Partnerships, Fundraising, Consumer Marketing, Social Media

Tools Used

Bubble (no-code web app builder), Figma, Stripe, Arcadia API, Sqaurespace, Typeform, Airtable, Notion, Zapier, Instagram, Mailchimp