https://www.oliviapedersen.com/quetzaltrekker-branding daily 0.75 2022-12-20 https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1544468930698-0MLIEABI0C8EN8EZOI4O/thumbnail-2019.png Quetzaltrekkers Branding https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1476369355968-XKPSRYJLQNRS5SN2F914/T-Shirt-showcase.gif Quetzaltrekkers Branding https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1476301587678-842ZOH2EX9VMUFUMXFV6/main-logos-grid-2.png Quetzaltrekkers Branding For the primary logo, the client wanted to stay with the original logo design. Since the volcanoes of the region are such a crucial aspect of the mission, it made sense to keep them. So I renewed it to look more modern with a clean silhouette and updated typeface. https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1476316089180-1PPX400UNGF64YNPQSEN/yellow-volcano-pattern.png Quetzaltrekkers Branding The pattern and volcano icon were created to bring to life the fun and playful personality of Quetzaltrekkers. The brand color palette was inspired by the Quetzal bird indigenous to Central America and the national bird of Guatemala –where the organization began in Xela. https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1476294619646-ITQNFQAGTGUYJ1XGGIJV/image-asset.jpeg Quetzaltrekkers Branding https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1476317864906-B34VZNAP3G5TCLL9ZNX8/iphone-instagram-example-v1.png Quetzaltrekkers Branding https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1476316928727-F5I3SYZ8Y662QLQ7W8S7/qt-color-pallete-explination.png Quetzaltrekkers Branding https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1476298768409-7UVNOAV7OZYK4GFB36SW/secondary-logos-grid.png Quetzaltrekkers Branding The secondary logo needed to offer versatility for those small application areas. By framing the most iconic volcano of the region, Momotombo with the Q, this was achieved. https://static1.squarespace.com/static/57fd79a444024351022d4838/57fe762e46c3c42096eb5b76/57fe77d92109d3b3f1d9d270/1476294572389/ Quetzaltrekkers Branding https://www.oliviapedersen.com/sea-to-summit-pattern daily 0.75 2023-09-23 https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1544464035198-BOXT38KWJ75YCT106H16/_1_white-box-layout-2.jpg Revant Optics Packaging Design https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1476369821748-8078E0Y8N48BPMXILXI9/_1_Blk-small-box-2.jpg Revant Optics Packaging Design https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1476371502772-YZ342IP9LUF7XK32EVUN/Revant-Sea-to-Summit-REPEAT-banner.png Revant Optics Packaging Design Versatility was a key aspect of the design requirements for this pattern as it needed to be something that could be applied to packaging, apparel, and UI design. https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1476374383584-O8WRVTACNRF52L174LK1/_1_white-box-layout.jpg Revant Optics Packaging Design I implemented the pattern across lens boxes, the insert card, and microfiber cloth suglass bag. https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1476369821620-FEN0UI0691HGA3K49HW1/_1_blk-big-box.jpg Revant Optics Packaging Design By applying the pattern to the packaging with a subtle spot gloss it revealed an ethos that brought the packaging to life. https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1476369821543-YXFAQYK40WASHEVAXTN7/_1_black-insert-card.jpg Revant Optics Packaging Design https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1476371446134-22DK0MUPTOE57AOEQNCK/Revant-Sea-to-Summit-REPEAT-banner.png Revant Optics Packaging Design https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1476369822992-PLZNSADZZ1BLGDDF8CYT/inside-black-box.png Revant Optics Packaging Design To create a full cohesive story the pattern was applied to the outer shipper boxes for all products. https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1476371000294-079ES1XQ8G1MAU5WB4FW/_1_white-box-layout.png Revant Optics Packaging Design https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1476371805184-FFMUIYAPH7I6LY51CPFC/outter-shipper-showcase.jpg Revant Optics Packaging Design https://static1.squarespace.com/static/57fd79a444024351022d4838/57ff9cdeb3db2b5fba111a16/57ff9d5c579fb3fe7188b94f/1476369756734/ Revant Optics Packaging Design https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1476373367193-KRBA9GOLF3W2CN4YDKIQ/_1_white-insert-card-2.jpg Revant Optics Packaging Design https://www.oliviapedersen.com/quetzaltrekkers-annual-report daily 0.75 2026-03-13 https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1544469272081-VKPJLJECI5QOVTN7UMWQ/2018_mission.png Layout Design: Quetzaltrekkers Annual Report https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1476403012407-RE263E77NCQM17U5UC7T/_Front-Cover.png Layout Design: Quetzaltrekkers Annual Report https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1476399914132-PXWKNNBEGLWKK8VS38EW/table-of-contents.png Layout Design: Quetzaltrekkers Annual Report The playful pattern above was created to express the brand's personality and fill large white space areas.   https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1476400611600-OHPRVNNJZPQ9N9HBKELB/letter-from-directors.png Layout Design: Quetzaltrekkers Annual Report https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1476401736188-5PU19YBDN7147ANVTR5Y/_mission.png Layout Design: Quetzaltrekkers Annual Report Infographics were a key aspect of the design which allowed the reader to absorb a large amount of numerical data and content quickly. https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1476404691415-Q8JNDKMIIJTTD4T93RJF/vision.png Layout Design: Quetzaltrekkers Annual Report https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1476467415951-65FGBU0672XF4XYP7WAE/_achievements_4.png Layout Design: Quetzaltrekkers Annual Report https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1476463471370-46DPR6VSZCYNE32F1R6V/_achievements_3_angle.png Layout Design: Quetzaltrekkers Annual Report https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1476465979677-6LHYPVSF9HML1WP27O3E/_volunteer-director.png Layout Design: Quetzaltrekkers Annual Report https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1476465179690-UAKM4REW1LBN25F4Y7LC/QT-Back-Cover.png Layout Design: Quetzaltrekkers Annual Report https://www.oliviapedersen.com/new-era-healthyeating-branding daily 0.75 2016-12-07 https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1546286147106-DUHS4ZAHL6CGTUCHNL0G/hero-primary-logo-cover.png Logo Design: New Era Healthy Eating https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1481048230937-0UDUWTPWXSOQYL6MQ368/hero-primary-logo.png Logo Design: New Era Healthy Eating Working closely with New Era Healthyeating's creator through many brainstorming sessions, initial sketches, vector drawings, and revisions the logo was conceived. https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1481050249235-W78X8AULIG45APCG2PNL/drafts.png Logo Design: New Era Healthy Eating https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1481063594758-2ST4U8HLPKPB1OWZJ8MW/Logo-explanation.png Logo Design: New Era Healthy Eating https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1481069092329-4ZM52V4QCTU65OP9TZ21/pri-and-sec-logo.png Logo Design: New Era Healthy Eating - Primary & Secondary Logo https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1481064006059-Q1AKL1HPIUJCB5JL7H5C/color-pallette.png Logo Design: New Era Healthy Eating - Brand Color Taking inspiration from the chef's blue and white apron and cooking dishes which appear in much of the book's photography, blue felt native to New Era Healthyeating's aesthetic. Periwinkle blue exudes trust and confidence two characteristics you can surely rely on when cooking New Era Healthyeating style.   https://www.oliviapedersen.com/book-design daily 0.75 2026-03-13 https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1544469821368-MUMEFGG8TF5P6T7C4276/Recipe-desert-2.png Book Design: New Era Healthy Eating https://static1.squarespace.com/static/57fd79a444024351022d4838/59717d40725e25fb7893e005/59717d95ff7c503da0abe046/1500609941831/ Book Design: New Era Healthy Eating https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1500610122771-53VMWPTMOZ3DKN7RR9RV/Front-cover-close-up.png Book Design: New Era Healthy Eating Periwinkle blue was used as the leading accent color because of its welcoming tone that instantly builds confidence with the reader. https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1500610225199-7HNUTMRQ4QKZ5N00WFVJ/Back-cover.png Book Design: New Era Healthy Eating https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1500610951890-C3I9HNMB2A6X69DNYMB0/Ingredients.png Book Design: New Era Healthy Eating The book needed a visual element to create a personal touch in the photographs. The blue and white apron was the perfect texture to fill this design necessity. https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1500610939586-W93RK0ANEB3V26QR4TDL/Chapter-Intro.png Book Design: New Era Healthy Eating https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1500610258268-Q09NQWO2M102MLAA17H5/Copy-heavy-nut.png Book Design: New Era Healthy Eating https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1500610280293-HKCNZXVCHA2HPI9LIPFH/Recipe-desert-2.png Book Design: New Era Healthy Eating The recipes were all very text heavy with in-depth introductions and lengthy ingredient and tool lists. The above layout was chosen as the structural backbone that all the recipes were built out with. It was chosen because of its ability to keep most recipes down to one spread as well as create an open, easily readable template. https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1500610299885-5DHZN9QEM0R8834YLFBB/Recipe-desert-stew.png Book Design: New Era Healthy Eating https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1500610304476-FBGUDSWCGOSFYGZPL2YH/Recipe-desert.png Book Design: New Era Healthy Eating Adapting the recipe template was a major task in the production of this book. As most recipes were dynamic, each having a unique element, creating consistency among all the recipe pages was a delicate process. https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1500610313535-V9FL0TYJI6NFGYA52X7D/Recipe-fish-cakes.png Book Design: New Era Healthy Eating https://www.oliviapedersen.com/apparel-graphics-telluride-outfitters daily 0.75 2025-11-18 https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1544470156258-SZ0QNX1YQ1ZS35RHZU96/IMG_5701.JPG Apparel Graphics: Telluride Outfitters https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1522796572959-LYK37ORY25066563XR2I/IMG_5701.JPG Apparel Graphics: Telluride Outfitters - Apparel Products: Hats + Shirts Everything about Telluride Outfitters products scream "a good time". That's what they are all about; making sure you have a fun and adrenaline packed experience while on vacation. These graphics needed to be fun, visually exciting, and pack a punch for thrills. https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1522796372798-F0A6AEFBRM9E1577I1RE/Screen+Shot+2018-04-03+at+4.59.09+PM.png Apparel Graphics: Telluride Outfitters https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1522796582526-T4OKUU4LIAXQDOJ7KE3K/IMG_5857.JPG Apparel Graphics: Telluride Outfitters - Below are the final graphic art pieces created for the winter 2018 line. Logo + random, humorous yeti snowmobile incorporation were the only frameworks asked of to design these graphics. In collaboration with the owner of the company, a little salt and out-there intuition these products were created. https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1545681404003-GAH7U3JZKL6SXLUWVKBL/Screen+Shot+2018-12-24+at+11.56.10+AM.png Apparel Graphics: Telluride Outfitters https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1522796185433-GJB1YYCNVFUWDZREM1LN/yeti-5-orange-mtns.jpg Apparel Graphics: Telluride Outfitters https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1522796293890-QV24RFEI8MC3TD8KX8ZG/Screen+Shot+2018-04-03+at+4.57.13+PM.png Apparel Graphics: Telluride Outfitters https://www.oliviapedersen.com/writing-wit daily 0.75 2019-05-20 https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1558390190383-TJW8DLA32GF7KXV9A1PE/Screen+Shot+2019-05-20+at+2.05.30+PM.png Writing Wit Logo Design https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1558390190383-TJW8DLA32GF7KXV9A1PE/Screen+Shot+2019-05-20+at+2.05.30+PM.png Writing Wit Logo Design https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1558390190703-61M3M9PPCIVNKQMJ6XXP/Screen+Shot+2019-05-20+at+2.05.39+PM.png Writing Wit Logo Design https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1558390191404-LJCV19ZL6J8C9JFLLQGT/Screen+Shot+2019-05-20+at+2.05.48+PM.png Writing Wit Logo Design https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1558390191644-W2DH93DW8GY0C6TA7NVO/Screen+Shot+2019-05-20+at+2.05.55+PM.png Writing Wit Logo Design https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1558390196700-G00X9BSGFOANLQ6AWEGN/Screen+Shot+2019-05-20+at+2.06.05+PM.png Writing Wit Logo Design https://www.oliviapedersen.com/work daily 0.75 2026-01-22 https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1763492684325-DKYE0G2JPALP6HLRQKG1/unsplash-image-hGV2TfOh0ns.png Work https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1763492746251-R7CL1PLW94RRX5HUAMC0/unsplash-image-2dyR13FNg2I.jpg Work https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1586789237557-UJUY2XSQI6N4WXZ0HKQH/davisco-5E5N49RWtbA-unsplash.jpg Work https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1763418417486-FUDTZ0GENTLS2XFGRR6L/unsplash-image-L0nipfx-Ry4.jpg Work https://www.oliviapedersen.com/telluride-art-architecture-festival daily 0.75 2026-03-13 https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1544482447176-5I3GQ3VNJSSREMZJZUUB/2018.png 2018 Telluride Art + Architecture Festival https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1533246478060-FGPY6BOFZLVJE32FFNU0/19-OP.jpg 2018 Telluride Art + Architecture Festival https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1533248582253-5AVR873W0G4IR53AMDXP/Screen+Shot+2018-08-02+at+3.44.42+PM.png 2018 Telluride Art + Architecture Festival Creating a well-rounded 4-color palette that would apply well to both web and print was the goal. Complementing two bold colors with two softer ones made the palette full. https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1533247836077-X13UZ06JF210JZRP6UIX/Screen+Shot+2018-08-02+at+4.09.40+PM.png 2018 Telluride Art + Architecture Festival https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1533247835351-GNLZVOG8QCVZH652WQ40/Screen+Shot+2018-08-02+at+4.09.48+PM.png 2018 Telluride Art + Architecture Festival https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1533247837554-1M4PTN35QN9E6CZLFPPU/Screen+Shot+2018-08-02+at+4.09.55+PM.png 2018 Telluride Art + Architecture Festival https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1533247838431-EOEUFG0408BOWZ0WR0EI/Screen+Shot+2018-08-02+at+4.10.00+PM.png 2018 Telluride Art + Architecture Festival https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1533247839656-XSF7MTGHSQVEE6NH0B1Y/Screen+Shot+2018-08-02+at+4.10.08+PM.png 2018 Telluride Art + Architecture Festival https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1533247841295-19ZIGIKC5GI5LNC6KKWB/Screen+Shot+2018-08-02+at+4.10.15+PM.png 2018 Telluride Art + Architecture Festival https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1533248885183-X2CEA9Z643VCW75WHJZ8/IMG_9336.png 2018 Telluride Art + Architecture Festival https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1533247093784-J9HGL9KBGVH5675TDJ3A/Screen+Shot+2018-08-02+at+3.45.24+PM.png 2018 Telluride Art + Architecture Festival https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1533247180462-P3VYIQG94YPRAZ2GWBPV/Screen+Shot+2018-08-02+at+3.45.31+PM.png 2018 Telluride Art + Architecture Festival https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1533247654336-Q81BPM82Z3N5CADMUT6R/FINAL-A%2BA+Poster+2018.jpg 2018 Telluride Art + Architecture Festival https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1544483691640-TG3BOQU82S3QRJZW5CSQ/Final-wine-glass-art.png 2018 Telluride Art + Architecture Festival https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1544483520665-SOHF2VC32T7BYSJCEF6W/Screen+Shot+2018-12-10+at+4.11.36+PM.png 2018 Telluride Art + Architecture Festival https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1533248532326-YTCA0DLQSGQ1PNV2SIMB/Screen+Shot+2018-08-02+at+4.21.03+PM.png 2018 Telluride Art + Architecture Festival https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1533248504801-CLUEBRARZP8ML2CDVOKB/Screen+Shot+2018-08-02+at+4.21.22+PM.png 2018 Telluride Art + Architecture Festival https://www.oliviapedersen.com/murals daily 0.75 2018-12-12 https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1544551975788-K8RJW59A8V6HY0IR4GYT/thumbnail.png Telluride Works Mural https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1544551622892-NVGBI6ELAJS5K6F18Y58/Screen+Shot+2018-12-11+at+11.04.59+AM.png Telluride Works Mural https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1544551746741-5OJ0RPMGNKGNKNTAERU9/_Mural-Sketch-FInal.jpg Telluride Works Mural https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1544553660179-99PJBHQS0N7UY7G9ZG9Z/mural-photo-2.png Telluride Works Mural https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1544631681529-H73J1Z8SF046LPG6K24X/mural-left.png Telluride Works Mural https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1544553360219-2J29MEVMVUQLL5I6LE8F/mural-right.png Telluride Works Mural https://www.oliviapedersen.com/companies daily 0.75 2026-01-17 https://www.oliviapedersen.com/smainteractive daily 0.75 2025-11-25 https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1586715329116-WWL8NMXUUZPNNI5WKCTJ/Screen+Shot+2020-04-12+at+11.57.07+AM.png Sheep Mountain Alliance https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1586714483063-WVAP5F8S5WHDNL8QCZYF/Screen+Shot+2020-04-12+at+11.56.13+AM.png Sheep Mountain Alliance https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1586714806621-IKL1W9HATICIRXNZNH2B/Screen+Shot+2020-04-12+at+11.51.19+AM.png Sheep Mountain Alliance https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1586714713841-MZ1F8CAARPCWFR0F2A7H/Screen+Shot+2020-04-12+at+12.03.42+PM.png Sheep Mountain Alliance https://www.oliviapedersen.com/otinteractive daily 0.75 2025-11-18 https://images.squarespace-cdn.com/content/v1/57fd79a444024351022d4838/1586719876737-YLLDBZWOCXR4WKFM4EJV/Screen+Shot+2020-04-12+at+11.39.47+AM.png Original Thinkers 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