Role: Co-founder, Head of Product & Design

Role Summary & Accomplishments

Working directly with the founder, I helped spin out Pikl—an AI-native staffing platform—from its parent company, Vangst. I led customer discovery, product design, and rapid prototyping, work that directly supported both our pre-seed and seed raises. I brought the product vision to life through high-fidelity Figma prototypes that secured five early customers and guided engineering from concept to MVP in an ambitious 60-day build.

From there, I led R&D, experimentation, customer relationships, and product roadmap development on the path toward product–market fit. I partnered closely with engineering to translate customer feedback into rapid, high-impact product improvements across the client, agency, and worker experiences.

Scope

• Product strategy & roadmap ownership

• End-to-end design of the Client Web App, Agency Web App, and Worker Mobile App

• Development oversight for the Client Web App, Agency Web App, and Worker Mobile App

• Customer discovery, interviews, and feedback cycles

• R&D, experimentation, and early GTM support

• Cross-functional coordination with engineering, leadership, and customers

Tools Used

Linear — Sprint planning, backlog management, prioritization
AI Tools — Magic Patterns, Figma Make, V0 (rapid prototyping); ChatGPT (analysis, R&D, copy); Perplexity (R&D)
Figma — High-fidelity prototyping, design systems, interaction flows, collateral
Adobe Creative Suite & Canva — Visual design, decks, marketing collateral
Miro — Discovery mapping, user journeys, problem framing
Notion — Documentation, knowledge management, roadmap tracking
Slack & Loom — Async communication, feature walkthroughs
Dropbox — File management, access, and backups
Sendgrid — Automation emails
App Stores — Google Play, Apple App Store