• 10+ years leading creative and product across B2C, B2B, and multi-audience ecosystems
• Driving performance through creative across products, marketplaces, and growth initiatives
• Multi-persona platforms and lifecycle experiences across complex B2B2C environments
• AI-enabled creative workflows, automation, and rapid concept-to-production systems
• Shipped web and mobile experiences, partnering cross-functionally with engineering, growth, and marketing

I have a relentlessly curious creative engine. I love building products that genuinely delight people, and I’m not afraid of the messy, hard, deeply rewarding work it takes to get there. I began my career over a decade ago as a graphic designer in the e-commerce arena of the athletic and outdoor industry, and my craft has since evolved into UI/UX product design, product management, and product strategy for complex multi-user system-level products.

I’m an entrepreneur at heart. Over the years, I’ve run my own creative firm, built a carbon-rewards consumer app from scratch, and co-founded an AI-native staffing automation platform. I’ve learned how to take a spark of an idea, shape it into something real, build a brand & platform around it, and scale it into something people love.

As a creative leader, I blend strategic thinking with design instincts—a combination that lets me see both the forest and the pixels. It’s what helps me build intuitive, high-impact products and experiences that surprise, delight, and truly resonate.

I’m based in the southwest corner of Colorado, where I get to enjoy the great outdoors. I’m a big foodie (I live to eat), and most recently, I am taking many mini adventures with my puppy, Toucan.

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