Brand Identity and Packaging Lockups

Role: Brand Designer, Packaging Designer
Scope: Visual Identity, Logo System, Color Story, Typography, Packaging Architecture, Art Direction

Babel Alchemy is a modern men’s fragrance and grooming brand rooted in ritual, transformation, and elemental power. The creative direction needed to feel confident and masculine without leaning on clichés—an elevated alchemy-inspired system that brings each scent to life through story, symbol, and sensory detail.