For the primary logo, the client wanted to stay with the original logo design. Since the volcanoes of the region are such a crucial aspect of the mission, it made sense to keep them. So I renewed it to look more modern with a clean silhouette and updated typeface.
The secondary logo needed to offer versatility for those small application areas. By framing the most iconic volcano of the region, Momotombo with the Q, this was achieved.
The pattern and volcano icon were created to bring to life the fun and playful personality of Quetzaltrekkers.
The brand color palette was inspired by the Quetzal bird indigenous to Central America and the national bird of Guatemala –where the organization began in Xela.